Take note: Snap’s promotion methods only publish audience gender data for “female” and “male” users, nevertheless the figures published for these demographics don’t constantly insert as many as the total person determine, so percentages proven listed here might not sum to 100%.
Go worldwide: see how Hong Kong’s current “condition of digital” compares with connectivity in other countries by looking through our flagship Digital 2024 Worldwide Overview Report, which includes many slides of world digital data, and our in-depth Evaluation of what these quantities might suggest for you personally.
As we observed in the Fb part earlier mentioned while, improvements during the audience get to figures revealed in Meta’s ad preparing tools don't essentially correlate with Over-all improvements in its platforms’ active person bases.
A brand new indicator convention is adopted for the whole series of the economic account considering that June 2023. From then on, an increase in financial non-reserve belongings/reserve property is indicated by a constructive value even though a reduce in monetary non-reserve belongings/reserve property is indicated by a destructive worth.
To be a result, changes in ad get to might not automatically indicate any adjust while in the System’s All round consumer foundation.
The amount of social media end users in Hong Kong At the beginning of 2024 was similar to 86.2 percent of the full inhabitants, but it’s crucial to anxiety that social media end users might not depict unique men and women (see our detailed notes on data to understand why).
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It’s important to pressure that these advertising get to figures usually do not essentially symbolize exactly the same issue as regular monthly Energetic user figures although, and there might be significant variations amongst the dimensions of YouTube’s advertisement viewers and its complete Lively user base.
Note: LinkedIn’s promotion means only publish viewers gender data for “woman” and “male” buyers.
Nevertheless, it’s crucial to anxiety that these promoting achieve figures do not signify regular monthly active consumer figures, and there might be meaningful variances among the scale of Snapchat’s advertisement viewers and its total Energetic person foundation.
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Dig further: for the latest insights into World-wide-web adoption and use worldwide, adhere to our normal World wide Statshot stories.
Just ahead of we get towards the full report, Below are a few ideas for even further looking through, which is able to present additional context for our full set of Digital 2024 quantities for Hong Kong:
This contrasts Using the gender data available from the advertising instruments of platforms like Fb, which depends to the gender that customers by themselves enter in their own individual data hk 6d profile.